Prince Fans, Listen Up: The Icon Now Has His Own Official Pantone Colour

Getty/Richard E. Aaron

Prince fans, assemble. Pantone has released a brand-new shade of purple in honour of the late pop legend, and it's the exact hue Prince adopted as his style signature in Purple Rain. The colour experts at Pantone have named the shade Love Symbol #2, after his famous logo, and it's a perfect blend of dark murky violet that matches his custom-made Yamaha piano and endless supply of velvet suits and silk shirts.

“We are honoured to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, 'the purple one',” Laurie Pressman, vice president of the Pantone Color Institute, says in a statement. “A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince's distinctive style. Long associated with the purple family, Love Symbol #2 enables Prince's unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”

We already know purple is going to be a big A/W 17 fashion trend,В so why not let a little purple rain down on your makeup bag too?

Ready for a first look? Here it comes…


Arriving just over a year after the death of the icon, Love Symbol #2 is set to take pride of place in Pantone's palette of official colours, available for everything from paint and wallpaper (we're seriously tempted) to fashion and makeup. Talking of which, and we're pretty sure Prince would approve, there happens to be an on-cue influx of deep-purple products currently hitting the beauty shelves. So if you're keen to emulate all things Prince, keep scrolling for our favourite purple makeup products currently trending in the beauty aisles. (If you're more of a “Raspberry Beret” kind of girl, however, you'll love our pink eye shadow guide.)

Essie Nail Lacquer in #47 Sexy Divide $8Shop

Two coats of this Essie hue and you'll be partying like it's 1999.

Huda Beauty Liquid Matte in Material Girl $18Shop

One sweep of Huda Beauty's matte lip-colour wand and, yep it's coming… You've got the look.

NYX Jumbo Eye Pencil in Purple Velvet $6Shop

An eye shadow and liner in one, this easy-glide formula comes with a high-pigment punch-so great that we're almost delirious (no, we're not done with these yet).

Urban Decay Vice Mega Matte Lipstick in Pandemonium $16Shop

When it comes to insane pigment load, this lipstick has it-perfect if you just want that kissВ (okay, we'll stop now).

Next up, thisВ '90s makeup trend is back, and it's better than ever.