The Unlikely Eye Shadow Hue That Suits Just About Everyone

The Unlikely Eye Shadow Hue That Suits Just About Everyone

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Every few years, a new eye shadow hue makes its way into the beauty stratosphere and becomes a cult color in our makeup bags. Thanks to Urban Decay's Naked Heat Palette ($54), the shade lighting up everybody's smoky eye look for the last year or so has been a fiery burnt orange. But now there's a new shade in town, and we've been seeing it pretty much everywhere.

Say hello to cherry eye shadow, the new hue taking over our palettes one pan at a time. Again, Urban Decay has got in on the trend, quickly releasing its Naked Cherry Eye Shadow Palette ($49). However, it'sВ not the only one. L'OrГ©al has an affordable, ultra-wearable Cherry My Cheri Palette ($18) out, and even Kylie Cosmetics released a limited-edition 21st Birthday Palette ($65) that featured more than one cherry-esque shade.

In fact, pretty much every single new eye shadow palette that's landed on the Byrdie HQ's desk recently has included at least one red hue.

@adowaaboah / Instagram

Luckily for us, this unlikely shade seems to suit pretty much everyone. You can build up the color Г la Adwoa Aboah or keep things subtle and pastel-like Beauty/Wellness Editor Amy Lawrenson.

@amylawrenson / Instagram

Want to get in on the trend? Here's our roundup of the best cherry eye shadow shades available now.

Urban Decay Naked Cherry Palette $49Shop

We couldn't not mention Urban Decay's Naked Cherry palette (again). It's all kinds of dreamy.

L'OrГ©al Paris Cherry My Cheri Eye Shadow Palette $18Shop

This super-affordable palette contains more muted cherry tones that can be built up or blended out depending on what vibe you're going for. The pigment payoff is amazing, as seen on beauty contributor Chloe Burcham (below).

@chloeburcham Marc Jacobs Beauty Highliner Matte Gel Crayon in Popular $24Shop

Scribble this gel crayon over your eyelid before blending with your finger or a fluffy brush for the easiest smokey-eye look ever.

Huda Beauty Ruby Obsessions Palette $31Shop

Huda's Ruby Obsessions Palette contains bright and bold cherry tones along with sparkly and shimmery oxblood shades.

Marc Jacobs Beauty Eye-Conic Multi-Finish Eye Shadow Palette in Provocouture $49Shop

The magenta-esque cherry shade in the Marc Jacobs Beauty Provocouture palette is one of our very favorites.

Christian Louboutin Oeil Vinyle Luminous Ink Liner $75Shop

Katie used this red liner to create that standout cherry-red winged eye.В

Nars Single Eye Shadow in Fatale $21Shop

Feeling Adowa Aboah's bright cherry eye shadow? Go for a bold hue like Nars's Fatale eye shadow.

3INA Eye Gloss in Berry $12Shop

If you're into eye glosses, you need to try 3INA's Berry lip gloss. Combining two trends in one, this non-gloopy gloss gives a subtle color that can be built up into a high-shine cherry.

Obsession x Belle Jorden Eye Shadow Palette $12Shop

With 16 versatile shades to play with, our favorite is obviously the cherry-hued "So Cute."

Urban Decay Naked Cherry Vault $112Shop

Can't get enough of the cherry trend? Urban Decay's Naked Cherry Vault contains the new 12-shade eye shadow palette together with three Vice lipsticks and two eye pencils so you can create a whole crimson-toned look.


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