Makeup

12 Japanese Drugstore Beauty Products You Can Actually Buy in the U.S

12 Japanese Drugstore Beauty Products You Can Actually Buy in the U.S


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If you scroll through the Instagram stories of any beauty aficionado on a trip to Japan, you'll probably become overwhelmed with envy at all the amazing Japanese drugstore beauty finds they're stocking up on. We always want what we can't have (which is why I'm doomed to curl my stick-straight hair into beachy waves from now until eternity). A similar concept applies to these Japanese beauty products: Because they're hard to come by, we want them even more.

We did the heavy lifting for youВ and scoured the internet for the best Japanese drugstore beauty products that you can buy stateside. Stellar products-and adorable packaging-abound.

Check out our list below.В В

Baby Foot Moisturizing Foot Mask $15Shop

Unlike the brand's foot peel, this mask won't cause your feet to shed. Instead, it uses a blend of collagen, castor oil, and hyaluronic acid to deeply hydrate your feet. Apply these booties to clean feet, wait for 15 minutes, and massage in the leftover lotion once you remove them. Your feet will feel softer and more supple even after one use.

Canmake Stay-On Balm Rouge $8Shop

Canmake, a well-loved brand in Japan, wanted to make a product that could do it all. With their Stay-On Balm Rouge, you get a balm, lipstick, gloss, and lip SPF rolled into one adorably-packaged product. We appreciate that the ingredient list is simple and that the product moisturizes without being sticky. Inclusions such as honey, jojoba oil, shea butter, and pomegranate oil are key players in this Japanese beauty staple.

Dolly Wink Koji False Eyelashes #9 Natural Dolly $13Shop

Dolly Wink is known for their amazing eye products, and their false lashes do not disappoint. This set includes two reusable pairs of lashes in a more natural style. Pair them with the brand's Koji Liquid Eyeliner ($17), to ensure that your lash band looks cohesive with your natural lash line.

Kiss Me Heroine Make Smooth Waterproof Liquid Eyeliner $15Shop

One of the biggest beauty trends in Asia is winged eyeliner. While we often find ourselves with uneven wings, we still try to emulate their effortless flicks. Maybe the secret to their success is in the liner? Reviewers say that this waterproof option from Kiss Me Heroine is their holy grail.

Canmake Cream Cheek $7Shop

Canmake can really do no wrong. Their Cream Cheek product is a gel-like blush that is meant to blend seamlessly into your skin. The finish stays dewy and provides a lit-from-within glow to your skin.В According to their site, the blush comes in a few different tones, but we are partial to this coral hue.

Unicharm Shirukotto Facial Cotton $7Shop

Admittedly, cotton pads aren't exactly the most exciting thing on this list-but seriously, they're so soft and won't soak up all the product you're trying to put on your face.

Hada Labo Rohto Hadalabo Gokujun Hyaluronic Lotion Moist $15Shop

Hada Labo was once a Japanese beauty secret but recently started gaining attention for its minimal ingredients and effective delivery. This formulation, in particular, has over 800 reviews on Amazon-and for a good reason. Hyaluronic acid draws in moisture to help soothe the driest and most dehydrated skin without feeling greasy.

Kiss Me Heroine Make Long and Curl Mascara $20Shop

Here at Byrdie HQ, we love a good mascara, especially one that promises to lengthen and curl our lashes. While this mascara won't make you look exactly like an anime character, it can get you pretty darn close. With its bristle brush, the Make Long and Curl Mascara provides a long-lasting curl while the ingredient of camomile extract nourishes your lashes.

Bifesta Mandom Eye Makeup Remover $10Shop

With all of these long-lasting product recommendations, you are going to need an effective makeup remover. This one from Bifesta has a cult following and was recently reformulated to be water-based. Paired with the aforementioned Shirukotto Facial Cotton from Unicharm, you can ensure a great start to your nightly skincare routine.

BiorГ© Sarasara UV Aqua Rich Watery Essence Sunscreen SPF50+ PA+++ $14Shop

This sunscreen by BiorГ© boasts a whopping SPF 50, and it's also supremely hydrating (but lightweight) thanks to a blend of hyaluronic acid and royal jelly. Everyone in the beauty industry adores this sunscreen and at such a low price, it's no wonder they order it in bulk.

Rohto Ice All-in-one, Multi-Symptom Relief Cooling Eye Drops $15Shop

You might have spotted these eye drops from Rohto at your local Target or drugstore and never gave them a second glance. Well, now is the time to run and grab a bottle. With instant cooling and soothing properties, these drops will be your savior, especially during allergy season.

LuLuLun Face Mask (Pink) $25Shop

These sheet masks are fortified with hydrating rice ceramides to instantly increase your skin's moisture levels. The brand suggests using them twice a day, after cleansing, as an alternative to serums and moisturizers.

Up Next: Why we're obsessed with J-beauty right now.