The Makeup Version of IKEA Is Here, and We Couldn't be Happier


You know that bit in IKEA at the end (before you get stuck into the meatballs) that contains every type of homeware paraphernalia you've ever dreamt of? You know, the bit where you end up bulk-buying five 15-piece Tupperware sets because you're now "going to make lunch every day and save yourself a tonne of money"? Well, I think I've just found the equivalent of that for beauty from a place called Hema.

Hema is a Dutch lifestyle shop that first opened in the UK in 2014. The store offers loads of different stuff, from homewares to food, but I recently got the chance to try out the beauty offering. And I was seriously impressed. The products rarely go over a ВЈ15 and they actually work. Foundations for ВЈ12, cheek stains for a fiver, plus everything is packaged beautifully. So as with IKEA, we want to bulk buy everything. Keep scrolling to shop the best pieces from Hema right now.

HEMA Lip and Cheek Stain in Coral $5Shop

This is a pretty sheer stain in a pot. Ideal for when you need a quick pick-me-up post-work, pre-drinks.

HEMA Cuticle Oil $4Shop

Keep this pot on your desk to help your nails look their best.В

HEMA Kohl Pencil $3Shop

A good pigment for anyone who always needs a kohl stuffed in their bag.

HEMA Eyeshadow Mousse $4Shop

Good enough to use as a highlighter too.В

HEMA CC Perfecting Foundation $12Shop

In a range of nine shades from pale to dark, this foundation doesn't dry and gives a medium coverage.В

Want more affordable beauty? These drugstore foundations rival the most expensive.