InstaFamous: adjective to be famous and have thousands upon thousands of followers on Instagram. Some might say this isn't a real thing, but it's hard to argue with numbers-especially when they reach the millions. In relation to the beauty industry, social media (and Instagram, specifically) has largely democratized the space and made it that much easier for up-and-coming brands to build an audience and tell their stories. Today, we're shining the light on some niche #InstaFamous beauty brands that blew up on Instagram and used the platform to bring their brand to the next level. Warning: may cause a strong urge to buy all the makeup.
Keep scrolling for nine Instagram-famous beauty brands!В @colourpopcosmetics
There's something about L.A.-based makeup brand ColourPop's brightly colored shadows, silky blushes, and velvet lip colors that cause the strong urge to double-tap. We're fans of the brand's marshmallow-scented Lippie Stix ($6) and love the brand's constant collections and influencer collaborations with individuals like KathleenLights. The best part? Everything is so wallet-friendly and available via their site and Ulta.
It's hard to deny the pull of adorable packaging-especially when said packaging is a lipstick that comes in the form of a pink-and-white pill. The brand's Pretty Poison has legions of InstaFans, all swearing by the color payoff and smooth consistency. The brand is also known for its intense Liquid Lip Colors ($18)В that are matte yet comfortable on the lips.В @LAGirlcosmetics
L.A. Girl took off on Instagram with a pro-inspired line of products that tout HD Concealer ($5) and Velvet Contour Sticks ($6). Fans of NYX or NYC Cosmetics will love this affordable cruelty-free line-and find plenty of makeup inspiration on the L.A. Girl Instagram page.@trendmood1В
Once upon a time, there was such a thing as a MySpace celebrity-and Jeffree Star was one, and then some. The glam-rock model, personality, and makeup icon launched a namesake line of products, much to the delight of his legions of followers. Standouts include the Velour Liquid LipstickВ ($18) and his highly pigmented eye shadow palettes. Both come in every color imaginable!
When two celebrity makeup artists (one of whom used to work with Rihanna) launch a line of lip colors, you can expect two things: high-pigment color and long-lasting formula. Melt's cult lippies ($19)В coat your lips in vibrant color in one sweep and leave an ultra-matte finish not to mention their best selling eyeshadow stacks. Let's just say that if they are good enough for Sephora, they are good enough for us.@morphebrushesВ
A quick scroll through Morphe's Instagram will yield plenty of poreless, perfectly sculpted faces-all achieved using the brand's freak-out-worthy line of brushes. Followers love the brushes for the quality, variety, and price tag-most ring in at under $15, with some in the $3 range. Since then they have grown to include shadows, liners, and base products.
Have you heard of or tried any of these lines? Sound off below!